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Stretch It ‘Til It Sings: Smarter Moves for Your Marketing Dollar

When budgets tighten, marketing often feels the squeeze first. That’s a misstep. Reducing visibility when audiences are already distracted is like turning off your headlights on a foggy road—no one sees you coming. But getting more from a leaner marketing spend isn't just about doing more with less; it’s about thinking harder about what “more” really means. Rethink the Metrics That Matter ROI isn't just a numbers game—it’s a relevance game. Measuring the impact of a marketing campaign only by