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Recession-Proofing Tactics for the Small Business Owner

Recessions don’t come with drumrolls. They creep in, clouding once-clear forecasts and tugging at the edges of consumer confidence. For small business owners, these downturns can feel like tectonic shifts—sudden, unavoidable, and disorienting. Yet while economic cycles aren’t within anyone’s control, resilience certainly is. Shaping a business that can hold its ground when the current turns means thinking ahead, tightening in smart ways, and recognizing opportunity in volatility. Lean Into Core Offerings