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Friday, June 27, 2025
Stretch It ‘Til It Sings: Smarter Moves for Your Marketing Dollar
When budgets tighten, marketing often feels the squeeze first. That’s a misstep. Reducing visibility when audiences are already distracted is like turning off your headlights on a foggy road—no one sees you coming. But getting more from a leaner marketing spend isn't just about doing more with less; it’s about thinking harder about what “more” really means. Rethink the Metrics That Matter ROI isn't just a numbers game—it’s a relevance game. Measuring the impact of a marketing campaign only by
Monday, June 02, 2025Recession-Proofing Tactics for the Small Business Owner
Recessions don’t come with drumrolls. They creep in, clouding once-clear forecasts and tugging at the edges of consumer confidence. For small business owners, these downturns can feel like tectonic shifts—sudden, unavoidable, and disorienting. Yet while economic cycles aren’t within anyone’s control, resilience certainly is. Shaping a business that can hold its ground when the current turns means thinking ahead, tightening in smart ways, and recognizing opportunity in volatility. Lean Into Core Offerings
